Press Release about another company
A recent client asked me to help them write a press release. The news wasn’t about their company, but about a much larger company that took away a service that affects my client’s customers. The owner sent me the information and I formated and revised it into a top notch press release for immediate release.
Circulated the PR on internet
The press release definitely did it’s job. The same day, both Google and the national news had picked up her story via her PR. Her site got some well deserved publicity and all is well.
When the Big Guys mail you
Then, I got a call from the owner who says the large company that the news was about mailed her and wanted to know why her company was sending out a press release about them. I told her congratulations! You got the Big Guys attention and the head of their press department personally mailed you. She was a bit worried that her comapny did something wrong.
Press Releases are NEWS RELEASES
Anyone can write a press release and more small companies SHOULD. It is a direct way to inform potential customers and the media about your services and products. Just make sure to stick to 100% facts and list your sources.
I will be posting 10 steps to a successful press release soon.